필립스 VS 마츠시타 사례연구 (영문)

필립스 VS 마츠시타 사례연구 (영문) 필립스 VS 마츠시타 사례연구 (영문).pptx 목차 Philips Success 1. History of early Philips 2. PD/NO Matrix 3. Key Success factor Matsushita Success 1. Why Cost Leadership Strategy? 2. How Matsushita was organized? 3. How did Matsushita overtake? 4. Summary of Organization Structure between Philips and Matsushita Philips : Failure of reform 1. Environmental Change 2. Structural Change Matsushita : Failure of reform 1. Matsushita’s internationalization 2. Problem of control 3. Operation localization 4. Outcome: failurewhy? Analysis &Suggestion 1. Philips Analysis 2. Matsushita Analysis 3. Suggestion : Joint Venture 본문 PD/NO Matrix National organizations (NOs) ▽ financial, legal and administrative matters Product division(PDs) ▽ development, production and global distribution 본문내용 eform Matsushita Success Analysis & Suggestion Philips Success 1. History of early Philips 2. PD/NO Matrix 3. Key Success factor 1. Why Cost Leadership Strategy? 2. How Matsushita was organized? 3. How did Matsushita overtake? 4. Summary of Organization Structure between Philips and Matsushita 1. Matsushita’s internationalization 2. Problem of control 3. Operation localization 4. Outcome: failure