Online advertisement -Online ad is -Example: Japp Chocolate
Fear appeal base
Paper advertisement -Paper ad is -Example: Marlboro
Outdoor advertisement -Outdoor ad is -Example:
본문 TV advertisement
TV ad is Advertisement which is aired in television media. most powerful advertisement method.
TV ad’s strength & limitation -Show and Tell effect -Image and sound effect -Broad coverage
Strength Limitation - high cost - Hard to Change
본문내용 n Online advertisement -Online ad is -Example: Japp Chocolate Paper advertisement -Paper ad is -Example: Marlboro Outdoor advertisement -Outdoor ad is -Example:
Show and Tell effect Image and sound effect Broad coverage TV advertisement TV ad is 하나은행 TV ad- 유준상편 中 TV ad’s strength & limitation high cost Hard to Change Strength Limitation Advertisement which is aired in television media
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