2013년 12월 29일 일요일

점화 효과(Priming Effect) 사례 연구-삼성 vs 애플 (영문)

점화 효과(Priming Effect) 사례 연구-삼성 vs 애플 (영문)
점화 효과(Priming Effect) 사례 연구-삼성 vs 애플 (영문).pptx


목차
1. Priming Effect
2. Phenomenon
3. Public & Media


본문
1. Priming Effect

Priming refer to an increase sensitivity
to certain stimuli due to prior experience


본문내용
Priming Effect
Priming refer to an increase sensitivity
to certain stimuli due to prior experience

Ex) 송대관 vs 태진아


2. Phenomenon
SMART PHONE ?

Our hypothesis
Media
Content
Relevant
thoughts
&
feelings
in memory
Cognitive
Emotional
&
Behavioral
responses
Articles and internet news about
Apple vs Samsung patent lawsuit
Cognition that Samsung & Apple
is rival
When think about smart phone, peo
 

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