근거중심 마케팅(Evidence-based marketing)-practice theory divide (영문)

근거중심 마케팅(Evidence-based marketing)-practice theory divide (영문) 근거중심 마케팅(Evidence-based marketing)-practice theory divide (영문).pptx 목차 Introduction Integrating research & practice : the challenges ‘evidence’ & its use in marketing practice & decision-making Strategies for advancing evidence-based marketing conclusion 본문 Introduction The purpose of this article is to explore some dimensions of the relationship between research and theory, including the relationship between researchers and practitioners, using the lens of the debate around evidence-based management. EBM can be construed as making better decisions by integrating managerial expertise with the conscientious, explicit and judicious use of best evidence in making decision whilst taking into account the perspective of those people who might be affected by them EBM is the concept not only seek to link theory and practice, but that the outcome of that association is improved managerial practice and, most specifically, improved decision-making Marketing research and practice is widely deemed to be one aspect of business and management research and practice, and it is therefore reasonable to assume that EBM might also embrace Evidence-based marketing 본문내용 on Integrating research & practice : the challenges Contents ‘evidence’ & its use in marketing practice & decision-making Strategies for advancing evidence-based marketing conclusion Introduction Introduction The purpose of this article is to explore some dimensions of the relationship between research and theory, including the relationship between researchers and practitioners, using the lens