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모바일 광고 사례 연구 (영문) 모바일 광고 사례 연구 (영문).pptx 목차 01Definition : What is Moblie ads? 02SMS & Banner ads 03Case study -QR code -Brand App -Leaflet App 04Agenda 본문 Moblie ads? A type of Smart Media Ads Interaction, Personalization It can be targeted definitely more than the existing ads The most basic mobile ads Every mobile phone supports this One-Way SMS Two-Way SMS The displeasure from “Spam message” 본문내용 e study -QR code -Brand App -Leaflet App 04 Agenda Contents Moblie ads? A type of Smart Media Ads Definition Interaction, Personalization It can be targeted definitely more than the existing ads The most basic mobile ads Every mobile phone supports this One-Way SMS Two-Way SMS The displeasure from “Spam message” SMS sms& Banner ads Used for brand awareness and brand reinforcement To get a dir