두산 베어스 SWOT, 40, STP 분석(영문)

두산 베어스 SWOT, 40, STP 분석(영문) 두산 베어스 SWOT, 40, STP 분석(영문).pptx 목차 Introduction SWOT analysis 4P analysis STP strategy Conclusion Proposal 본문 4p analysis Product  A product is seen as an item that satisfies what a consumer needs or wants Price The price is the amount a customer pays for the product Place refers to providing the product at a place which is convenient for consumers to access Promotion represents all of the methods of communication that a marketer may use 본문내용 SWOT 4P Introduction What is Doosan Bears? Founded in 1982 1st position : 3 times 2nd position : 4 times Dduksim(뚝심) style Why we choose Doosan Bears? The number of the audience : LOTTE The number of the female audience : LG However The ratio of audience-reduction : Doosan Because of female who has low-loyalty HanHWa LG KIA Lotte Doosan SK Samsung NEXEN -35.1 -20.6 -32.9 -20.7 -14.0 -46.5 -41.5