PPL 사례 분석(영문)

PPL 사례 분석(영문) PPL 사례 분석(영문).pptx 목차 introduction ∙ Present Condition of PPL ∙ Definition of PPL ∙ Classification of PPL body 01 THEORETICAL APPROACH 1. Uses and Gratifications * Priming Effect 02 CASE ANALYSIS 1. Is PPL SUITABLE to drama 2. Factors influence SUCCESS/ FAILURE of PPL ① INVOLVEMENT ② VIEWER RATINGS ③ MODEL conclusion 본문 What is PPL ? PPL is simplified form of Product Placement Various Definition of PPL Advertisement type that utilize goods in broadcasting program and uncover to consumer Marketing communication action that connect information about brand or product with TV program and make form affirmative brand image to viewer that uncover intentionally After charge monetary reward from advertiser, action that uncover commercial product or service to consumer who is viewer within movie or TV program 본문내용 of PPL Classification of PPL body 01 THEORETICAL APPROACH 1. Uses and Gratifications * Priming Effect 02 CASE ANALYSIS 1. Is PPL SUITABLE to drama 2. Factors influence SUCCESS/ FAILURE of PPL ① INVOLVEMENT ② VIEWER RATINGS ③ MODEL conclusion The present for PPL Revision of theBroadcasting Act(2009.7) Before that,PPL comes on TV Program sometimes Now PPL is permited in type of broadcasting adsof