에뛰드의 뉴미디어 마케팅 (영문)

에뛰드의 뉴미디어 마케팅 (영문) 에뛰드의 뉴미디어 마케팅 (영문).pptx 목차 01 Market Situation 02 Competitor Analysis 03 NOW ETUDE 　　positioning 　　targeting 　　digital marketing 04 Whole Analysis 05 Suggestion 　　Kakaotalk plus friend 　　QR code + online video 　　TVCF 　　RFID Promotion 본문 02 Competitor Analysis Competitors in 2010 As smart phone showed up, each of competitors began to develop application Innisfree developed brand application <i-Pouch> MISSHA also produced <Beauty Net Mobile> Using application, people who don’t have much time gained convenience 본문내용 ositioning 　　targeting 　　digital marketing 04 Whole Analysis 05 Suggestion 　　Kakaotalk plus friend 　　QR code + online video 　　TVCF 　　RFID Promotion 01 Market Situation Cosmetic brands are Growing rapidly REAL 2012년 약 10조 추정 하나금융경영연구소, 2012 Domestic cosmetic market scale Kis-Value, 2011 주 : 2011년은 3분기까지 실적 토대로 추정 01 Market Situation Low price cosmetic market Also grows average 37.5% annually 연평균